Brand Manager

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General Job information

Job title: Brand Manager

Business Group/Unit: Africa Improved Foods

Department: Commercial

Location: Kenya or Uganda

Position in the organization

Reports to: Commercial Director

Direct reports: ….

Indirect reports: …..

Purpose of the job

AIF is looking for an experienced self-results-driven, enthusiastic and self-starter Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.

You will join a dynamic and fast-paced environment and you will be required to generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Job Content:

The jobholder will be responsible for performing the following duties:

  • Analyze how our brand(s) is positioned in the market and crystalize targeted consumers’ insights
  • Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach the team and get the best from everyone
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions
  • Anticipate bottlenecks
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Knowledge and educational level

Educational level

  • Bachelor’s Degree in Marketing, Business, Management or any relevant field
  • Discipline related knowledge and experience

Required level of professional experience

  • A Minimum of 5 years’ experience in Brand Management of FMCG Products in East Africa
  • Proven working experience as brand manager or assistant brand manager
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate

Application process

Interested candidates should submit their application through “Apply for this job” including a summarized CV with 3 referees, Cover letter not later than December 6th, 2018 midnight.

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